Segmentation and Target Market - 1581 Words

Segmentation and Target Market: Elio Motors Tina M Miller MKT 571 August 18, 2014 Jason Leonard Segmentation and Target Market: Elio Motors Introduction Paul Elio is the engineer and company CEO of an American startup automaker founded in 2008: Elio Motors. Production is slated to begin in early 2015 in Shreveport, Louisiana. The design of the vehicle has three wheels with all the standard convinces of a four wheeled vehicle. The selling points of this vehicle is that 90% of the parts used to produce the vehicle are American made, 84 mpg, and a projected manufacture suggested retail price of only $6,800. This paper will discuss the target market, market segmentation, and company strategy and branding. Market Segmentation The†¦show more content†¦The marketing strategy will set the tone and direction of the advertising through tone, style, and themes that included messages. Elio has prototypes that have been traveling across North America to stir up the interest of the target market. This visual presence has allowed Elio to take pre-orders and create public interest. It has also allowed Elio to educate the market about the product. The advertising position for Elio is product differentiation and lifestyle. The differences that stand out is the initial cost and the fuel efficiency of the vehicle. It also is positioned as a vehicle that meets the commuter lifestyle. It is not meant to replace existing family vehicles, only as an addition to the family fleet as a daily commuter. Elio’s primary market is the commuters. Company Strategy and Marketing Decisions Elio’s business strategy is well conceived. As stated by VP of Sales Jerome Vassallo, â€Å"As a commuter, 93 percent of the time you’re in a car by yourself. You’d drive a small car like this to and from the office and leave a larger vehicle parked back home in the driveway for when you need to carry additional passengers or have more cargo room† (Elio Motor: How it all Began, n.d.). The fuel savings for an individual could add up tremendously over the long-term and even cover the cost of the vehicle within a few short years. Elio realizes that it will not be the primary car for many households and with the low fixed cost of $6,800 it will makeShow MoreRelatedSegmentation and Target Market1876 Words   |  8 PagesSegmentation and Target Market The three major players in the soft drink market are PepsiCo, Inc., the Coca-Cola Company, and the Dr. Pepper Snapple Group (Change Lab Solutions, n.d.). All of them use effective market segmentation to target specific markets. Effective target marketing requires that marketers, segment the market, by identifying and profiling to find a distinct group of buyers who differ in their wants and needs (Kotler Keller, 2012). 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Disease and Disorders of the Lymphatic System Free Essays

Type 1 diabetes is a lifelong (chronic) disease in which there are high levels of sugar (glucose) in the blood. Type I Diabetes is usually diagnosed in children and young adults. It was previously known as juvenile diabetes. We will write a custom essay sample on Disease and Disorders of the Lymphatic System or any similar topic only for you Order Now Type I diabetes is usually caused by an auto-immune reaction in which the cells that produce insulin are attacked by the body’s defense system. People who have type 1 diabetes produce very little or no insulin. (Types of Diabetes, 2013) The exact cause of type 1 diabetes is unknown. However, in most people, it due to a problem with the body’s immune system. The immune system is supposed to fight harmful bacteria and viruses, but in those with type 1 diabetes the system mistakenly destroys the insulin-producing islet cells in the pancreas. (The Mayo Clinic Staff, 2013) Insulin is a hormone produced in the pancreas, which lies behind and below the stomach. Once the islet cells have been destroyed the pancreas will produce little or no insulin. The pancreas secretes insulin in the bloodstream and it is circulated throughout the system enabling sugar to enter cells. The main function of insulin is to lower the amount of sugar in the bloodstream. As the level of sugar drops in the blood, the pancreas slows down the secretion of insulin. Because there is no insulin to let glucose into cells, the sugar builds up in the bloodstream where is can cause life-threatening complications. (The Mayo Clinic Staff, 2013) Glucose is important to the body as it is the main source of energy for the cells that make up muscles and other tissues. There are two major sources of glucose, food and the liver. The body receives glucose from various foods containing sugar. When sugar is ingested it is absorbed into the bloodstream, where it enters cells with the help of insulin. When you haven’t eaten for a period of time, your insulin levels are low; this is when the liver converts stored glycogen into glucose to keep the glucose level within the body within a normal range. (The Mayo Clinic Staff, 2013) There aren’t many known risk factors for type 1 diabetes. Some of the known risk factors include: a family history of parent or sibling with type 1 diabetes, Genetics (the presence of certain genes indicates an increased risk of developing type 1 diabetes), exposure to certain viruses (Epstein-Barr, mumps, or cytomegalovirus may trigger destruction of islet cells), early drinking of cow’s milk, introduction of cereal to a baby’s diet prior to the age of 3 months, the birth mother who is younger than 25 years of age or if she had preeclampsia during pregnancy, being born with jaundice, and having a respiratory infection just after birth. The Mayo Clinic Staff, 2013) While diabetes is a chronic, lifelong illness, it is controllable. Treatment for type 1 diabetes includes monitoring blood sugar on a regular basis, eating healthy foods, exercising regularly and maintaining a healthy weight, as well as insulin therapy. Individuals with type 1 diabetes will generally require regular insulin injections for the duration of their lives . (The Mayo Clinic Staff, 2013) There are various types of insulin used to control blood sugar levels. The three types insulin used for therapy is rapid-acting, intermediate options, and long-acting insulin. Rapid-acting insulin should be taken within 30 minutes of eating a meal as onset of action begins 10-15 minutes after injection and last for approximately 45 minutes. It is meant to be used to help metabolize food when ingested. Long-acting insulin should be taken at the same each day as it works over a 24 hour period with no peak time. The goal is to keep blood sugar levels as close to normal as possible, this will delay and possibly prevent complications. Daytime blood sugar levels prior to meals should be between 80 and 120. Bedtime blood sugar levels should be between 100 and 140. Keeping blood sugar levels close to normal most of the time can dramatically reduce the risk of complications to other major organs in the body. Uncontrolled blood sugar can cause damage to the heart, blood vessels, nerves, eyes and kidneys. Long-term complications develop gradually over years. The earlier diabetes develops and the less controlled the blood sugar is, the higher the risk for complications. Type 1 diabetes complications can be life-threatening or even disabling. Heart and blood vessel disease increases the risk for coronary artery disease, heart attack, stroke, high blood pressure, and narrowing of the arteries. Excess sugar can injure the walls of tiny blood vessels, with can cause tingling, numbness, burning or pain that usually begins at the tops of the toes/fingers and gradually spreads upward. Uncontrolled blood sugar can cause the loss of all sense of feeling in limbs. Diabetes can also damage the filtering system of the kidneys. Severe damage can lead to kidney failure which can require dialysis or a kidney transplant. Because diabetes can cause nerve damage it can also affect the blood vessels of the retina which can lead to potential blindness. Diabetes increases the risk of cataracts and glaucoma of the eye. This is just a few of the complications of uncontrolled diabetes. (The Mayo Clinic Staff, 2013) Living with diabetes isn’t easy. Management of blood sugar requires a lot of time and effort, especially when newly diagnosed. Poorly controlled blood sugar can directly affect emotions and cause behavior changes, such as irritability. Diabetes can also make you feel different from other people. It is important to take with others who have diabetes. Support groups are available both online and in person. This is a good source of information. You can also visit the websites of the American Diabetes Association or the Juvenile Diabetes Research Foundation. How to cite Disease and Disorders of the Lymphatic System, Papers

Culture Shock free essay sample

Chapter Nine Lecture Idea 2: Culture Shock Culture shock is precipitated by the anxiety that results from a person’s losing all of her familiar signs and symbols of social interaction. When a person enters a strange culture, familiar cues are removed. Without these unwritten rules regarding appropriate behavior, people may experience frustration and anxiety. Studies show that predictable stages occur when people enter a new culture, country, or environment. The length and intensity of each stage varies from person to person. The following steps are involved: Honeymoon phase—The person is fascinated by and eager to explore the new environment. Sometimes the honeymoon lasts for such a long time that an outsider might assume that the person has already passed through the other stages and considers the new culture home. When the person finally moves into the next phase, her behavior can come as a surprise to those who have made this assumption. Immediately I was in awe of the way that people lived with their big houses and beautiful homes. Strangers that I met immediately loved my accent and although I spoke English it wasnt American English and that was hard sometimes for them to understand me. I worked as a nanny for a family and they had a hard time understanding my vocabulary for many things. For example, â€Å"a Tap† for me is something that water comes out of instead of â€Å"a Faucet†. Everything seemed fun and new to me, but then after a few weeks I realized that theres a huge difference between the two cultures, and I started noticing things I did not notice before. I started having a hard time with some things that were an everyday norm for people native to the USA. For instance, every Sunday back in South Africa we had a big lunch with my family. My first Sunday here I walked downstairs just to discover that people here dont do Sunday lunches and my employer told me that that was more of a Thanksgiving tradition. I looked at her like she was from another planet and soon discovered that I am not in South Africa anymore. According to Robert Lenkeit, â€Å"†¦.. he emotions people have when prolonged exposure to another societys culture makes them feel hopeless, homesick, disoriented, angry, depressed, frustrated, or all of the above† ( R. E. Lenkeit, 2008, p. 55) I became homesick and lonely because I missed all the little things I was used to and that I took for granted for so many years. I felt further alienated due to the lack of effective communication with the family and could not make any friends, and most of all I was living in one of the riches cities in CT. According to the Collins English Dictionary, culture shock leaves a person feeling frustrated and you always have the feeling that you are constantly judged, and you are left feeling isolated and angry. I cried every night, and tried my best to fit in, I changed my hair color, started wearing clothes that I would never wear at home, took driving classes and took some classes at the college, to learn the American english. I started making friends, and tried my best to lose my accent and slowly my anxiety , anger, frustration turned into adjustment, a feeling of belonging and I became less and less homesick. The better you are able to adjust to the differences, the greater the ability you will have in empathizing and communicating with those with whom you come in contact† ( (Piet-Pelon amp; Hornby, 1992, p. 2). I understood that my believes, culture,body language and my norms were standing in my way to a better understanding of a new culture. I have been living in America for 12 years and will soon become a citizen of this wonderful country that opened so many doors for me. My advice to anybody visiting another country would be, be brave, respectful and to go into any situation with an open mind. Everything goes well for a while until frustration and anger surfaces and before you know it adaptation is something that comes naturally. Communication, respect, and the ability to stay open minded to other cultures is very important, it will only makes the transition easier. Bibliography Books: Lenkeit, R, (2008)Introdusing cultural Anthropology, USA, McGraw-Hill Companies, Website or Webpage:Online Encyclopedia(n. a), (n. a) (2013) Culture Shock, Wikipedia. Wikimedia foundation Ink. Online document: Pelon,P. amp; Hornby(1992) Culture Shock, http://www. oired. vt. edu/cesa/currentstudents/cs_culturalshock. htm