Segmentation and Target Market - 1581 Words

Segmentation and Target Market: Elio Motors Tina M Miller MKT 571 August 18, 2014 Jason Leonard Segmentation and Target Market: Elio Motors Introduction Paul Elio is the engineer and company CEO of an American startup automaker founded in 2008: Elio Motors. Production is slated to begin in early 2015 in Shreveport, Louisiana. The design of the vehicle has three wheels with all the standard convinces of a four wheeled vehicle. The selling points of this vehicle is that 90% of the parts used to produce the vehicle are American made, 84 mpg, and a projected manufacture suggested retail price of only $6,800. This paper will discuss the target market, market segmentation, and company strategy and branding. Market Segmentation The†¦show more content†¦The marketing strategy will set the tone and direction of the advertising through tone, style, and themes that included messages. Elio has prototypes that have been traveling across North America to stir up the interest of the target market. This visual presence has allowed Elio to take pre-orders and create public interest. It has also allowed Elio to educate the market about the product. The advertising position for Elio is product differentiation and lifestyle. The differences that stand out is the initial cost and the fuel efficiency of the vehicle. It also is positioned as a vehicle that meets the commuter lifestyle. It is not meant to replace existing family vehicles, only as an addition to the family fleet as a daily commuter. Elio’s primary market is the commuters. Company Strategy and Marketing Decisions Elio’s business strategy is well conceived. As stated by VP of Sales Jerome Vassallo, â€Å"As a commuter, 93 percent of the time you’re in a car by yourself. You’d drive a small car like this to and from the office and leave a larger vehicle parked back home in the driveway for when you need to carry additional passengers or have more cargo room† (Elio Motor: How it all Began, n.d.). The fuel savings for an individual could add up tremendously over the long-term and even cover the cost of the vehicle within a few short years. Elio realizes that it will not be the primary car for many households and with the low fixed cost of $6,800 it will makeShow MoreRelatedSegmentation and Target Market1876 Words   |  8 PagesSegmentation and Target Market The three major players in the soft drink market are PepsiCo, Inc., the Coca-Cola Company, and the Dr. Pepper Snapple Group (Change Lab Solutions, n.d.). All of them use effective market segmentation to target specific markets. Effective target marketing requires that marketers, segment the market, by identifying and profiling to find a distinct group of buyers who differ in their wants and needs (Kotler Keller, 2012). 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MaslowRead MoreSegmentation and Target Market2004 Words   |  9 Pages Segmentation and Target Market MKT/571June 09, 2014Erica Hayes Segmentation and Target Market Marriott International, Inc. was founded by J. Willard and Alice Marriott in 1927 and has been a leading hospitality company for over 80 years. It has more than 3,900 properties, 18 brands, and associates with its headquarters in Bethesda, Maryland, USA. The company boasts of revenues of nearly $13 billion in the fiscal year 2013 and is expanding globally. This paper specifically discusses theRead MoreTarget Market And Market Segmentation1506 Words   |  7 PagesTarget Market and Market Segmentation: The above demonstrated Farmer’s Fridge log has been renovated to reflect a more modern, culturally stimulating and reflecting the country of the Philippines. The logo consists of a mango like shape in the back drop which also represents the sun. This decision is based off of one of the Philippines most popular fruits, the mango. The reference to the sun derives from the country’s flag which has a sun with eight rays shooting off that reflect the countriesRead MoreSegmentation And Target Market Analysis1485 Words   |  6 PagesSegmentation and Target Market Paper The fundamental component of Market segmentation is a market-based strategy. Market segmentation strategies are generally used to identify and further define the target customers, and provide supporting data for marketing plan elements such as positioning to achieve certain marketing plan objectives. Businesses may grow product differentiation strategies, or an indistinguishable approach, concerning specific products or product lines subjectable to the specificRead MoreSegmentation And Target Market Paper1613 Words   |  7 Pagesï » ¿ Segmentation and Target Market Paper MKT/571 Segmentation and Target Market Paper â€Å"Marketing segmentation and targeting are particular important for finding customers that are the best match for a business’s products and services† (Suttle, 2014,  ¶ 2). â€Å"KnowledgeNet Enterprises LLC is an industry leader in IT and business skills training† (KnowledgeNet, 2013,  ¶ 1 ). This paper will go over several aspects of the company including an overview, demographic, psychographic, geographic and behavioralRead MoreSegmentation and Target Market Paper1094 Words   |  5 Pages Segmentation and Target Market PaperJonathan GraceMKT/571October 21, 2014Dr. Johnny MorrisSegmentation and Target Market PaperThis plan was put into in 1936, establishing the Government Employees Insurance Company, the company known and respected today as GEICO. GEICO was primarily directed toward federal employees and certain groups of enlisted military officers. Lillian Goodwin actively marketed the company to this group of consumers and within a year, GEICO had written over 3,700 policy holders

Disease and Disorders of the Lymphatic System Free Essays

Type 1 diabetes is a lifelong (chronic) disease in which there are high levels of sugar (glucose) in the blood. Type I Diabetes is usually diagnosed in children and young adults. It was previously known as juvenile diabetes. We will write a custom essay sample on Disease and Disorders of the Lymphatic System or any similar topic only for you Order Now Type I diabetes is usually caused by an auto-immune reaction in which the cells that produce insulin are attacked by the body’s defense system. People who have type 1 diabetes produce very little or no insulin. (Types of Diabetes, 2013) The exact cause of type 1 diabetes is unknown. However, in most people, it due to a problem with the body’s immune system. The immune system is supposed to fight harmful bacteria and viruses, but in those with type 1 diabetes the system mistakenly destroys the insulin-producing islet cells in the pancreas. (The Mayo Clinic Staff, 2013) Insulin is a hormone produced in the pancreas, which lies behind and below the stomach. Once the islet cells have been destroyed the pancreas will produce little or no insulin. The pancreas secretes insulin in the bloodstream and it is circulated throughout the system enabling sugar to enter cells. The main function of insulin is to lower the amount of sugar in the bloodstream. As the level of sugar drops in the blood, the pancreas slows down the secretion of insulin. Because there is no insulin to let glucose into cells, the sugar builds up in the bloodstream where is can cause life-threatening complications. (The Mayo Clinic Staff, 2013) Glucose is important to the body as it is the main source of energy for the cells that make up muscles and other tissues. There are two major sources of glucose, food and the liver. The body receives glucose from various foods containing sugar. When sugar is ingested it is absorbed into the bloodstream, where it enters cells with the help of insulin. When you haven’t eaten for a period of time, your insulin levels are low; this is when the liver converts stored glycogen into glucose to keep the glucose level within the body within a normal range. (The Mayo Clinic Staff, 2013) There aren’t many known risk factors for type 1 diabetes. Some of the known risk factors include: a family history of parent or sibling with type 1 diabetes, Genetics (the presence of certain genes indicates an increased risk of developing type 1 diabetes), exposure to certain viruses (Epstein-Barr, mumps, or cytomegalovirus may trigger destruction of islet cells), early drinking of cow’s milk, introduction of cereal to a baby’s diet prior to the age of 3 months, the birth mother who is younger than 25 years of age or if she had preeclampsia during pregnancy, being born with jaundice, and having a respiratory infection just after birth. The Mayo Clinic Staff, 2013) While diabetes is a chronic, lifelong illness, it is controllable. Treatment for type 1 diabetes includes monitoring blood sugar on a regular basis, eating healthy foods, exercising regularly and maintaining a healthy weight, as well as insulin therapy. Individuals with type 1 diabetes will generally require regular insulin injections for the duration of their lives . (The Mayo Clinic Staff, 2013) There are various types of insulin used to control blood sugar levels. The three types insulin used for therapy is rapid-acting, intermediate options, and long-acting insulin. Rapid-acting insulin should be taken within 30 minutes of eating a meal as onset of action begins 10-15 minutes after injection and last for approximately 45 minutes. It is meant to be used to help metabolize food when ingested. Long-acting insulin should be taken at the same each day as it works over a 24 hour period with no peak time. The goal is to keep blood sugar levels as close to normal as possible, this will delay and possibly prevent complications. Daytime blood sugar levels prior to meals should be between 80 and 120. Bedtime blood sugar levels should be between 100 and 140. Keeping blood sugar levels close to normal most of the time can dramatically reduce the risk of complications to other major organs in the body. Uncontrolled blood sugar can cause damage to the heart, blood vessels, nerves, eyes and kidneys. Long-term complications develop gradually over years. The earlier diabetes develops and the less controlled the blood sugar is, the higher the risk for complications. Type 1 diabetes complications can be life-threatening or even disabling. Heart and blood vessel disease increases the risk for coronary artery disease, heart attack, stroke, high blood pressure, and narrowing of the arteries. Excess sugar can injure the walls of tiny blood vessels, with can cause tingling, numbness, burning or pain that usually begins at the tops of the toes/fingers and gradually spreads upward. Uncontrolled blood sugar can cause the loss of all sense of feeling in limbs. Diabetes can also damage the filtering system of the kidneys. Severe damage can lead to kidney failure which can require dialysis or a kidney transplant. Because diabetes can cause nerve damage it can also affect the blood vessels of the retina which can lead to potential blindness. Diabetes increases the risk of cataracts and glaucoma of the eye. This is just a few of the complications of uncontrolled diabetes. (The Mayo Clinic Staff, 2013) Living with diabetes isn’t easy. Management of blood sugar requires a lot of time and effort, especially when newly diagnosed. Poorly controlled blood sugar can directly affect emotions and cause behavior changes, such as irritability. Diabetes can also make you feel different from other people. It is important to take with others who have diabetes. Support groups are available both online and in person. This is a good source of information. You can also visit the websites of the American Diabetes Association or the Juvenile Diabetes Research Foundation. How to cite Disease and Disorders of the Lymphatic System, Papers

Culture Shock free essay sample

Chapter Nine Lecture Idea 2: Culture Shock Culture shock is precipitated by the anxiety that results from a person’s losing all of her familiar signs and symbols of social interaction. When a person enters a strange culture, familiar cues are removed. Without these unwritten rules regarding appropriate behavior, people may experience frustration and anxiety. Studies show that predictable stages occur when people enter a new culture, country, or environment. The length and intensity of each stage varies from person to person. The following steps are involved: Honeymoon phase—The person is fascinated by and eager to explore the new environment. Sometimes the honeymoon lasts for such a long time that an outsider might assume that the person has already passed through the other stages and considers the new culture home. When the person finally moves into the next phase, her behavior can come as a surprise to those who have made this assumption. Immediately I was in awe of the way that people lived with their big houses and beautiful homes. Strangers that I met immediately loved my accent and although I spoke English it wasnt American English and that was hard sometimes for them to understand me. I worked as a nanny for a family and they had a hard time understanding my vocabulary for many things. For example, â€Å"a Tap† for me is something that water comes out of instead of â€Å"a Faucet†. Everything seemed fun and new to me, but then after a few weeks I realized that theres a huge difference between the two cultures, and I started noticing things I did not notice before. I started having a hard time with some things that were an everyday norm for people native to the USA. For instance, every Sunday back in South Africa we had a big lunch with my family. My first Sunday here I walked downstairs just to discover that people here dont do Sunday lunches and my employer told me that that was more of a Thanksgiving tradition. I looked at her like she was from another planet and soon discovered that I am not in South Africa anymore. According to Robert Lenkeit, â€Å"†¦.. he emotions people have when prolonged exposure to another societys culture makes them feel hopeless, homesick, disoriented, angry, depressed, frustrated, or all of the above† ( R. E. Lenkeit, 2008, p. 55) I became homesick and lonely because I missed all the little things I was used to and that I took for granted for so many years. I felt further alienated due to the lack of effective communication with the family and could not make any friends, and most of all I was living in one of the riches cities in CT. According to the Collins English Dictionary, culture shock leaves a person feeling frustrated and you always have the feeling that you are constantly judged, and you are left feeling isolated and angry. I cried every night, and tried my best to fit in, I changed my hair color, started wearing clothes that I would never wear at home, took driving classes and took some classes at the college, to learn the American english. I started making friends, and tried my best to lose my accent and slowly my anxiety , anger, frustration turned into adjustment, a feeling of belonging and I became less and less homesick. The better you are able to adjust to the differences, the greater the ability you will have in empathizing and communicating with those with whom you come in contact† ( (Piet-Pelon amp; Hornby, 1992, p. 2). I understood that my believes, culture,body language and my norms were standing in my way to a better understanding of a new culture. I have been living in America for 12 years and will soon become a citizen of this wonderful country that opened so many doors for me. My advice to anybody visiting another country would be, be brave, respectful and to go into any situation with an open mind. Everything goes well for a while until frustration and anger surfaces and before you know it adaptation is something that comes naturally. Communication, respect, and the ability to stay open minded to other cultures is very important, it will only makes the transition easier. Bibliography Books: Lenkeit, R, (2008)Introdusing cultural Anthropology, USA, McGraw-Hill Companies, Website or Webpage:Online Encyclopedia(n. a), (n. a) (2013) Culture Shock, Wikipedia. Wikimedia foundation Ink. Online document: Pelon,P. amp; Hornby(1992) Culture Shock, http://www. oired. vt. edu/cesa/currentstudents/cs_culturalshock. htm

Parenting theory Essay Example

Parenting theory Essay Parenting org will try to answer 2 question: which business should we own? What parenting approach will get the best performance from those busineses? Instead of looking at how businesses relate to one another, a parent organization should look at how well its skill fit its businesses needs and whether owning them creates or destroy value. Parenting theory suggest that most CEO should concern with two crucial questions: what business should this company, rather than rival, own and why? And What org structure. Management process and philosophy will foster superior performance from its businesses? The best parent companies create more value in their businesses than rivals would. We will write a custom essay sample on Parenting theory specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Parenting theory specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Parenting theory specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Multi business bring together under a parent org businesses that could potentially be independent. Such parent company can justify themselves economically only of their influence creates value. For example: The parent org can improve business plan and budget , promote better linkages among them, provide especially competent central function or make wise choices in its own acquisitions , divestment and new ventures. How corporate parenting add value to its businesses units? That occur when the parents skills and resources fit well with the needs and opportunities of the businesses. If there is not a fit, the parent is likely destroy value. A parent that does not understand the critical success factors in a business is likely to destroy vale. To add value: ICM, Restructure, Knowledge, transfer skill and sharing activities. A parent without detailed knowledge of a business market my not be aware of the opportunity to combine sales. Synergy. Five type of synergies: Cost savings, Revenue enhancements, process improvements, financial engineering and tax benefit. COST SAVINGS This is the most common type of synergy and the easiest to estimate. Peter Shaw, head of mergers and acquisitions at the British chemical and pharmaceutical company ICI, refers to cost savings as hard synergies and points out that the level of certainty that they will be achieved is quite high. Usually, they come from eliminating jobs, facilities, and related expenses that are no longer needed when functions are consolidated, or they come from economies of scale in purchasing. Cost savings are likely to be especially large when one company acquires another from the same industry in the same country. For example, SBC Communications, the former South-western Bell, realized substantial cost savings when it acquired Pacific Telesis. Within the first two years of this merger, SBC saved more than $200 million in information-technology operating and maintenance costs. It also saved tens of millions of dollars by combining the merged companies purchasing power. Even though cost savings are t he easiest synergy to calculate, overly optimistic projections certainly do occur, so you need to look very carefully at the numbers you 1 re presented with. If youre evaluating projections, be aware of three common problems. First, analysts may overlook the fact that definitions of cost categories vary from company to company. (For example, are warranty costs included in the cost of production or the cost of sales?) So it may appear that there are more easily eliminated costs in a category than turn out to be the case. Second, costs are incurred in different places depending on the structure of each company. Acquirers may assume they can eliminate more corporate or divisional administrative costs than they actually can because essential work is getting done in unexpected places. Third, it is easier to eliminate positions than the people who fill them. Often a job is eliminated on paper, but the person in the job is very talented and must be shifted ewhere in the company. Therefore, if a consolidation Ins to suggest that 200 jobs are destined for the ax, that doesnt mean that 200 salaries are, too Acquirers often underestimate how long it will take to realize cost savings. Sometimes that happens because the plans specifying how integration will proceed are insufficiently detailed. In other cases, it happens because the people in both companies are resistant to change, and senior managers often delay making tough cost cutting decisions. And, of course, the longer it takes for cost savings to be realized, the less value they create. REVENUE ENHANCEMENTS Its sometimes possible for an acquirer and its target to achieve a higher level of sales growth together than either company could on its own. Revenue enhancements are notoriously hard to estimate, however, because they involve external variables beyond managements control. The customer base of the acquired company, for instance, may react negatively to different prices and product features. A combined customer base may balk at making too many purchases from a single supplier. And competitors may lower their prices in response to an acquisition. Revenue enhancements are so difficult to predict, in fact, that some wise companies dont even include them when calculating synergy value. Matthew Slatter, the CEO of Bank of Melbourne, says, We model this [revenue enhancements], but never factor it into the price. Similarly, Peter Shaw at ICI considers them soft synergies and discounts them heavily in calculations of synergy value. Despite their dangers, revenue enhancements can create real value. Sometimes the target brings a superior or complementary product to the more extensive distribution channel of the acquirer. That happened when Lloyds TSB acquired the Cheltenham and Gloucester Building Society (which had a better home-loan product) and Abbey Life (which had insurance products). In both cases, Lloyds TSB was able to sell those products to its dramatically larger retail customer base, thus generating more revenue than the three entities could have done individually. Similarly, having acquired Duracell for a 20% premium, Gillette was confirmed in its expectation that selling Duracell batteries through Gillettes existing channels for personal care products would increase sales, particularly internationally. Gillette sold Duracell products in 25 new markets in the first year after the acquisition and substantially increased sales in established international markets. In other instances, a target companys distribution channel can be used to escalate the sales of the acquiring companys product. That occurred at Gillette when it acquired Parker Pen. In calculating what it could pay, Gillette estimated that it would be able to get an additional $25 million in sales for its own Waterman pens by taking advantage of Parkers distribution channels. A final kind of revenue enhancement occurs when the bigger, post-acquisition company gains sufficient critical mass to attract revenue neither company would have been able to realize alone. Consider what happened when ABN and AMRO merged to form ABN AMRO, the large Dutch bank. Afterward, other large banks pulled the new company in on syndicated loans that neither ABN nor AMRO would have been asked to participate in individually. PROCESS IMPROVEMENTS Cost savings result from eliminating duplication or from purchasing in volume; revenue enhancements are generated from combining different strengths from the two organizations. Process improvements, by contrast, occur when managers transfer best practices and core competencies from one company to another. That results in both cost savings and revenue enhancements. The transfer of best practices can flow in either direction. The acquirer may buy a company because the target is especially good at something. Conversely, the acquirer may see that it can drastically improve the targets performance in a key area because of some competence the acquirer has already mastered. Take the case of National Australia Banks purchase of Florida mortgage lender HomeSide. HomeSide has an extremely efficient mortgage-servicing process that NAB plans to transfer to its banking operations in Australia, New Zealand, and. the United Kingdom. The same was true of ABN AMRO when it acquired the U.S. commercial bank Standard Federal. In that case, process improvements went hand in hand with cost savings: because its mortgage operation was so efficient, SF eventually took over the combined banks entire mortgage business. Product development processes can also be improved so that new products can be produced at lower cost and get to market faster. Such was the case when Johnson Controls acquired Prince Corporation, a maker of rear-view mirrors, door panels, visors, and other parts of automobile interiors. Prince was better than Johnson Controls at understanding customers needs-both existing and anticipated-and consequently it produced higher-margin products. Prince also had an excellent process for ramping up production of new products, which enabled it to move from design to mass production about twice as fast as Johnson Controls could, maintaining higher quality levels while speeding cycle times. Johnson learned from Prince and was soon able to apply those advantages to its own products. For an example of the process improvements an acquiring company can bring to the table, take a look at newspaper giant Gannett. Gannett has a database of financial and nonfinancial measures for each of its 85 newspapers; executives use this rich resource to determine best practices, both boosting revenue and lowering costs. Larry Miller, Gannetts CFO, explains, We have been able to dramatically improve the papers weve bought. The key for us is knowing in very minute detail how to run a business. This gives us very specific ideas for improvement. Through more efficient production and distribution processes, Gannett has been able to extend its deadlines for news and advertising copy while simultaneously delivering the newspaper more quickly. That helps advertisers and improves Gannetts revenue. Gannett is also able to determine where classified rates are too high, hurting volume, and where they are too low, leaving money on the table. Because it can expect to yield quick, substantial p rocess improvements, Gannett can pay very high premiums for its acquisitions. When you consider that many of the acquisitions are run independently-and so dont offer many consolidation opportunities-the high premiums are quite extraordinary. In fact, Miller has told us, People are often shocked at what we pay. In nearly all cases, though, performance improvements after the fact have justified the high prices. The synergies of cost savings, revenue enhancements, and process improvements may be easy to understand conceptually, but our research demonstrates how hard they are to forecast accurately. Why? Most calculations of synergy value occur under horrendous conditions: time pressure is intense, information is limited, and confidentiality must be maintained. Since conditions are so far from ideal, the managers and board members responsible for the final decision should always scrutinize the assumptions underlying the numbers. FINANCIAL ENGINEERING Acquirers often think-and hope-that if they borrow cash to finance a transaction, theyll reduce the weighted average cost of capital. That is not a good reason to do a deal. If either the acquirer or the target company could afford to take on more debt; each could have borrowed it on its own. However, some companies can find genuine synergies through financial engineering. For example, an acquisition can increase the size of a company to a level where there are clear economic benefits to pooling working- capital finance requirements and surplus cash, as well as netting currency positions. These benefits can be quite substantial. When the Credit Suisse Group merged with Winterthur, 10% of the forecasted synergies came from reducing funding costs through optimized capital management. Heres another genuine financial-engineering synergy: a transaction may allow a company to refinance the targets debt at the acquirers more favourable borrowing rate without affecting the acquirers credit rating. That is especially likely to happen in the financial services sector because those companies are big and their risk is diversified. TAX BENEFITS Tax considerations are often a barrier that must be overcome to justify a deal, a fact that makes tax-related synergies very difficult to assess. Its useful to distinguish between tax structuring, which makes the deal possible, and tax engineering (also called tax planning), which ensures that the overall tax rate of the combined company is equal to or lower than the blended tax rates of the two companies before the deal. Regulators often believe that companies using perfectly legitimate structuring and engineering techniques to avoid incurring additional costs are simply taking advantage of loopholes. Thus companies are not anxious to disclose any clever techniques they may have used. The goal of tax structuring is to avoid as many onetime tax costs as possible. Those costs may include capital and transfer duties, as well as change-of-ownership provisions that can trigger capital gains or prevent tax losses from being carried forward.

The Importanceof a Successful essays

The Importanceof a Successful essays The Importance of a Successful NAFTA for the United States Economy In this new millennium, international trade and commercial relations are growing more quickly than world national economies. This area of growth is expected to be the source of economic prosperity for all nations. Governments worldwide are recognizing the importance of creating trade alliances and lower trade barriers and tariffs. The goal of these actions is to foster the deepening of economic integration among countries while at the same time safeguarding national sovereignty, (Orme P.48). As a result, many governments are now signing free-trade zone agreements and are realizing the potential strengths of their large markets. The North American Free Trade Agreement agreed upon by Canada, Mexico and the United States is one of strongest and most important agreements ever negotiated. NAFTA goes beyond just removing trade barriers; it is an agreement to integrate two developed nations and one developing nation, and their economies. NAFTA is successful, more so than the European Uni on, Mercosur, or any Asian agreement, because of the unquestionable dominance of the United States and the roles each nation plays. The United States is a technology advanced, prosperous and economically diverse country with a large population, Canada is a prosperous, resource and technology based country with a small population, and Mexico is a developing country with a large labor base and a rapidly growing population (Welcome P.12). Each nation is important for the success of NAFTA, and the North American economic integration. The North American integration is not something that was quickly started after the 1994 signing of the North American Free Trade Agreement. The integration has been a work in progress since the end of World War II, and would have continued even if NAFTA were not ratified. NAFTA is not a history changing agreement, but a tool, which can manage the ongoin...

How to Use Singular They

How to Use Singular They "The employee believed their safety could not be guaranteed." The sentence above has an apparently overt grammar error. The subject of the sentence, employee, is singular but the pronoun their is plural. Most business writers would catch this obvious error. Subjects and pronouns need to agree in number, so the sentence should be"The employee believed his or her safety could not be guaranteed." The challenge with the corrected sentence is that it is awkward and it boxes individuals who do not identify as uniquely male or female into a category that doesn't fit for them. It's exclusionary, and style guides are addressing this. Using they as a singular pronoun has become acceptable in some cases, especially as a gender-neutral pronoun. The 2017 edition of The AP Stylebook - the style guide used most widely in business - stated: â€Å"They/them/their is acceptable in limited cases as a singular and/or gender-neutral pronoun, when alternative wording is overly awkward or clumsy.† For example, to avoid the specificity of an individual’s gender, this use oftheiris acceptable: â€Å"The employee believed their position was in jeopardy.† The Washington Post addressed this in 2015: â€Å"Allowing they for a gender-nonconforming person is a no-brainer. And once we’ve done that, why not allow it for the most awkward of those he or she situations that have troubled us for so many years?† The Chicago Manual of Style now states: â€Å"While this usage [they, them, their, and themselves] is accepted in those spheres [speech and informal writing], it is only lately showing signs of gaining acceptance in formal writing, where Chicago recommends avoiding its use. When referring specifically to a person who does not identify with a gender-specific pronoun, however, they and its forms are often preferred.† Garner’s Modern American Usage recommends its cautious use: â€Å"Where it can’t be avoided, resort to it cautiously because some people may doubt your literacy.† Microsoft Manual and Style advises: â€Å"Although . . .theyfor a singular antecedent is gaining acceptance. . . . Whenever possible, write around the problem.† Grammarly polled their readers and most objected to the singular use of they. Admittedly, it can become awkward: "They is a talented artist." As a comment below correctly noted, use the plural verb conjugation when using "they" to refer to an individual: "They are a talented artist." Or, just rewrite the sentence to avoid both a gender identification and the need for a pronoun: "The artist is talented." More on gender-neutral pronouns here. One of the aspects of business writing that I love most is that it evolves to reflect appropriate information flow and awareness. Style Guides are clearly addressing this with a cautious endorsement of the singular they. My recommendation now is to generally stick to standard grammar constructs and match singular pronouns with singular subjects and plural pronouns with pronoun subjects. But, do use they as a singular pronoun when it is respectful or more clear to do so. Words matter. Including everyone respectfully in the discourse warrants bending this grammar rule. Image Source: Grammarly

Analysis Essay Example | Topics and Well Written Essays - 500 words - 11

Analysis - Essay Example Verification of requirements will ensure that people define them correctly. This will imply that they will be of acceptable quality. The institute should ensure that the management effectively revises the various requirements that defective. The management should assign a business analyst the role of ensuring that the requirements are ready for review by customers. They should also ensure that they contain all information that workers require for further work (Carkenord 36). The institute should verify both input and output requires for efficient results to attain efficient results. The main purpose of validate requirements is to ensure that the various requirements support delivery of value to an entity, fulfill its goals, and meet the needs of stakeholders. Brisbane Institute of Art (BIA) should validate requirements to ensure that stakeholders, solution, and transition requirements are in line with the requirements of business. The management should come up with assumptions concerning customers and stakeholders response on the services they offer. This will enable them to acquire vital information concerning the introduction of the unprecedented product or service (Carkenord 42). The institute should define an evaluation criterion that is measurable. The evaluation criteria should show whether the resulting change is successful. This criterion will indicate performance and thus ensuring that one chooses an appropriate criterion. This refers to the value that a solution delivers and which meets the scope of solution. In case a solution does not give either direct or indirect value to stakeholders, then they should eliminate it. There are requirements that have value to stakeholders and not desirable part of a solution. The management of the institution should consider the opportunity cost that would arise in investing in this institution. Opportunity cost is the benefit that one accrues as a